Choose Your Clarity Path
Fixed-scope strategy packages that turn market noise into decision clarity. Session-based delivery, zero ongoing retainers.
Founder exclusive offer
We have 50 sessions to offer at this launch rate before prices are locked in forever.
As this is a done with you service we are only able to deliver three sessions per week. Sign up now to lock in this offer.
Discovery Interviews
Typically 90 mins | Voice-first
Customer + product deep-dives
- ↳You talk, we map your world
- ↳Voice-first interaction
Analysis + Fit Workshop
Typically 90 mins | Text-based
Text-based decision lab
- ↳Not presenting options—forcing choices
- ↳Walk out knowing your next move
Launch offer: As we launch this product, you'll get up to 4 hours of dedicated time with me and the AI tool to help define exactly what value your business brings to customers. This isn't just a template, it's a deep dive into your unique positioning.
As this is a done with you service we are only able to deliver three sessions per week. Sign up now to lock in this offer.
"Working with Value by Design has fundamentally sharpened how we think about our audience and how we design our marketing strategy around real needs rather than assumptions. The approach brings clarity fast. What would previously have taken months of discussion and iteration now takes days, without losing depth or rigour."
"Chris has a rare ability to connect strategic thinking with practical tools, helping us translate insight into stronger product ideas and more focused solutions. The time saving alone has been extraordinary, often reducing our decision making and development cycles to a fraction of what they were."
Ellora Coupe
Founder of Her Own Space
Three Ways to Get Unstuck
Pick your starting point. Upgrade when you're ready.
Value by Design Core
Research Deliverables
- VPC (Value Proposition Canvas) per segment
- DAR (Deep Avatar Research) per segment
- Market Research (7 sections)
- Product Research (7 sections)
Avatar Access
Not included
Support
Not included
Timeline
One-time
Why you would choose this option:
"I need the research, I'll handle the execution."
VbD with Avatar+
Research Deliverables
- VPC (Value Proposition Canvas) per segment
- DAR (Deep Avatar Research) per segment
- Market Research (7 sections)
- Product Research (7 sections)
Avatar Access
- Up to 3 avatar access
- 5 avatar modes
Support
- 2 check-ins
- Marketing training workshop
Timeline
One-time
Why you would choose this option:
"I want to test messaging before we spend £10k on ads."
VbD + Founder+
Research Deliverables
- VPC (Value Proposition Canvas) per segment
- DAR (Deep Avatar Research) per segment
- Market Research (7 sections)
- Product Research (7 sections)
Avatar Access
- Up to 3 avatars
- 5 avatar modes
Support
- 3 check-ins
- Quarterly workshops
Timeline
3-month retainer
Why you would choose this option:
"I need ongoing counsel as we scale."
What's Inside Each Package
The research that changes everything.
Benefits of using Avatar+
Why Add Avatar+?
The research gives you clarity. Avatar+ gives you a synthetic persona you can talk to anytime. Use it to test messaging, rehearse sales calls, validate features, or just get opinions. All before you commit time and money on building or marketing.
General Conversation (Default)
Natural chat, explore ideas, test assumptions, sanity-check strategy.
No structure required. (60%+ of usage)
Message Testing
Drop in your ad copy, email, landing page. Get 7-step feedback: gut reaction → trust score → reframes.
Test messaging before spending on ads.
Sales Rehearsal
Live call simulation. Pitch your offer, get real objections, practice your responses.
Walk into the call ready.
Product Validation
Test feature concepts, UX flows, pricing models. Get reaction before you build.
Validate before building.
Strategic Intelligence
Competitor analysis, churn prediction, content ideation. Ask strategic questions without booking another call.
Strategic insights on demand.
One Avatar+ client tested 12 ad variations before spending a penny. Saved £8k on a campaign that would have flopped.
What Founders Say
Real results from founders who've used Value by Design.
"Helped us resolve issues and messaging we hadn't even considered."
Matt Milloy
SaaS Advisor and Founder
"It condensed what would normally be around two weeks of work into about two hours. It drives thinking really quickly. It's really good."
Gavin McWhirter
Founder developing an AI Network Assistant
Questions Founders Ask
Stop Guessing. Start Shipping.
Book a Discovery Trial (£1,250) to map your market landscape and decide if VbD is the right fit.
The Momentum Model Discovery is four hour workshop. If we're not the right fit, we'll tell you and you can implement it yourself.